Intense is an indoor and outdoor via ferrata in the Provincial Recreational Centre De Schorre in Boom. If you do not know what a via ferrata is, you are most definitely not alone. And that was precisely the challenge we faced: to create visibility and interest for a fantastic climbing adventure for both young and old.


Our approach was unorthodox but fun: we put on our sports clothes and took on the via ferrata, just to get a better understanding of what it was about. After all, it is not simply about walking or climbing, it is about overcoming limits. This concept combined with the set-up and design of the space quickly enabled us to devise a new baseline: ‘come & conquer the wood’. It’s all about ‘overcoming’ and we wanted to turn that into a motivational baseline to lower the threshold. The concept of ‘wood’ was also the basis for the logo.


The number of visitors is definitely growing but it is especially the impact of all the campaigns and the number of spontaneous visitors that are increasing. That is the power of a good logo!

Would you like to learn more about our approach towards branding? One form:

Founding father

Steven Van Dingenen
03 550 00 12

Founding mother

Veerle Dauwe
03 550 00 12

Our address

Kartuizersweg 6Q,
2550 Kontich