Assignment
Intense is an indoor and outdoor via ferrata in the Provincial Recreational Centre De Schorre in Boom. If you do not know what a via ferrata is, you are most definitely not alone. And that was precisely the challenge we faced: to create visibility and interest for a fantastic climbing adventure for both young and old.
Approach
Our approach was unorthodox but fun: we put on our sports clothes and took on the via ferrata, just to get a better understanding of what it was about. After all, it is not simply about walking or climbing, it is about overcoming limits. This concept combined with the set-up and design of the space quickly enabled us to devise a new baseline: ‘come & conquer the wood’. It’s all about ‘overcoming’ and we wanted to turn that into a motivational baseline to lower the threshold. The concept of ‘wood’ was also the basis for the logo.
Results
The number of visitors is definitely growing but it is especially the impact of all the campaigns and the number of spontaneous visitors that are increasing. That is the power of a good logo!
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